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Resolution of the Mayor and Council of Princeton Adopting an Affordable Housing Affirmative Marketing Plan for the Municipality of Princeton
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WHEREAS, in accordance with P.L. 2024, Chapter 2 and the New Jersey Uniform Housing Affordability Controls ("UHAC")(N.J.A.C. 5:80-26.1 et seq.), the Municipality of Princeton is required to adopt an Affirmative Marketing Plan to ensure that all affordable housing units created are affirmatively marketed to very low-, low- and moderate-income households, particularly those living and/or working within Housing Region 4, the Housing Region encompassing the Municipality of Princeton.
NOW, THEREFORE, BE IT RESOLVED, that the Mayor and Council of Princeton, County of Mercer, State of New Jersey, on this 9th day of March, 2026, do hereby adopt the following Affirmative Marketing Plan:
Affirmative Marketing Plan
A. The Affirmative Marketing Plan is a regional marketing strategy designed to attract buyers and/or renters of all majority and minority groups, regardless of race, creed, color, national origin, ancestry, English-speaking ability, marital or familial status, gender, affectional or sexual orientation, disability, age or number of children, source of lawful income, or any other characteristic described in the New Jersey Law Against Discrimination, to housing units which are being marketed by a developer or sponsor of affordable housing. The Affirmative Marketing Plan is also intended to target those potentially eligible persons who are least likely to apply for affordable units in that region. It is a continuing program that directs all marketing activities toward the Housing Region in which the municipality is located and covers the entire period of the deed restriction for each restricted housing unit. The Municipality of Princeton is located in Housing Region 4, consisting Mercer, Monmouth, and Ocean Counties.
B. The Municipality of Princeton has a plan to address both its Prior Round Obligation (19...
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